Design Team

At SUNSGOODS, our design philosophy closely follows market demands and the latest trends. Our overseas design team constantly monitors global home design movements to ensure our products are always at the forefront of fashion. Whether for residential furniture or commercial projects, our overseas engineering team can fulfill client design requirements and deliver high-quality results.

William Liao

Creative Director

As the Creative Director at SUNSGOODS, my design philosophy revolves around product aesthetics, environmental sustainability, and functional practicality. Every piece of furniture should be a work of art as well as a functional item. I focus on every detail, from material selection to structural design, striving for perfection to create modern and classic furniture pieces. I am committed to using eco-friendly materials and sustainable processes to ensure our products are environmentally friendly.

By continuously innovating and integrating modern technology with user-friendly design, I ensure each piece provides the best user experience. Whether residential or commercial furniture, my goal is to exceed customer expectations, enhance quality of life, and contribute to environmental protection.

Your Vision, Our Creation

Requirement Analysis

Our team communicates closely with clients to understand their specific needs, design preferences, and budget. This step ensures we accurately capture client expectations.

Concept Design

Based on the requirement analysis, our design team provides multiple design concepts, combining market trends and innovative ideas to ensure each plan is unique and feasible.

Detail Design

Once the concept design is finalized, we delve into the details to ensure each element meets functional and aesthetic standards. Our designers work closely with clients for multiple rounds of feedback and adjustments.

Material Selection

We carefully select eco-friendly and high-quality materials to ensure the products are both beautiful and durable. Clients can choose the most suitable options from our material library.

Sample Production

Based on the final design, we create samples for clients to preview and make final adjustments and confirmations.

Production & Delivery

After the client approves the sample, we initiate the production process, strictly controlling quality and progress to ensure timely delivery.

Perfectly Suited Customized for You

Material Selection

Choose from diverse materials including oak, stainless steel, velvet, and specialty leathers to match your unique style and needs.

Design Specifications

Customize styles, shapes, dimensions, and features to create furniture that fits your specific design requirements perfectly.

Color Options

Select from a wide range of finishes and colors, including natural wood, polished metal, and vibrant fabrics for a personalized touch.

Component Customization

Tailor components like cushion fillings, leg styles, handles, and glass types to enhance functionality and aesthetics.

Functional Customization

Add features such as adjustable height, swivel bases, and built-in electronics to create versatile and innovative furniture.

Brand Personalization

Integrate custom logos, labels, and packaging to reflect your brand identity and ensure product safety.

Marketing Support

Access market reports and professional marketing materials, including pictures, videos, and copywriting, to promote your furniture effectively.

Aesthetic Details

Enhance your furniture with custom embroidery, decorative elements, and unique patterns for a distinctive and elegant look.

Detail Design

We focus on every detail, from material selection to structural design, ensuring each product meets the highest quality and aesthetic standards. Our design team works closely with clients, using advanced CAD design tools to accurately depict and adjust every detail, ensuring the precision and perfection of the final product.

Production Design

Our production design team ensures efficient and precise production processes for every product. Using advanced design software and technology, we optimize production workflows, reduce waste, and enhance production efficiency, ensuring product quality and consistency.

Construction Design

Our construction design team oversees the entire process from design to construction, ensuring each project is smoothly executed. We strictly control every step to ensure timely delivery and meet client expectations.

Marketing Design

Our marketing design team integrates design concepts with market demands, providing clients with competitive design solutions. We help clients enhance their brand image, increase market share, and ensure product success in the market.

Design Case Study

Next, let me introduce one of our projects – the Ritz-Carlton Wuhan project design. This project showcases our professional design capabilities and attention to detail. From design sketches to construction drawings to final products, we have seamlessly integrated our design philosophy into every detail.

Praise from Valuable Partners

The furniture quality and customization options are truly top-notch. Their attention to detail and commitment to meeting our specific needs have made them our go-to supplier for all our design projects.

They consistently deliver exceptional quality and timely service. Efficient communication and flexibility have significantly improved our procurement process, making them an indispensable partner.

Impressed with their superior craftsmanship and extensive customization options. Their professional service and reliability have made them an invaluable partner in growing our business.